Three Generations Find Pride and Opportunity in Family Leather Business

by Emily Vega

RABAT, Morocco – Ayoub El Khalifi stands against a wall covered in his family’s handmade traditional leather goods. He wears a black felt fedora hat. Every square inch behind him displays polished and hand crafted leather bags, cushions, belts and more. As customers explore the store, the smell of tanned leather follows them. Hanging from the ceilings and lining the walls, hundreds of designs are displayed.

This traditional craft has provided the El Khalifi family with an escape from a troubled region and livelihood in a country where many young people struggle to find jobs.

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